Maluma, a Colombian reggaeton singer known for a sweet tenor voice and streetwise yet romantic delivery. He gained his initial fame as a teenager. In 2011, at the age of 17, Maluma cut his first single, "Farandulera," independently. Due to its internet popularity and emergent radio airplay, the song gained the attention of Sony Music. The following year, Maluma released Magia, his debut album. Several of its singles -- "Obsesión," "Loco," and "Miss Independent" -- received consistent airplay and hit the charts in Colombia and Latin America.